Even though we do not consider ourselves saviors of the planet, we actually do care. Below you will find a bit about what we do to make sure our shirts are good for your health, for the people making them and for the environment as well. Unlike brands who focus on their next collections, we have a fundamentally different business model. We don't do fashion. Period. With One Permanent Collection we are never forced to run annual sales. We never over produce. We want to offer the classics in an extremely easy way when our customers need new shirts. It's as simple as that.
The best thing a brand can do for the environment is to make garments that last and to encourage the customer to wear the product as many times as possible. This is exactly our philosophy.