Barons was founded on the ambition to create the perfect business shirt. With a corporate background, we know all about the importance of a great business shirt. We are creating a shirting brand known for it’s eccentric quality level and simplicity. Liberated from all the excess, which characterizes traditional fashion.
Today's fashion culture has become too obsessed on finding the next trend. We don't care about trends. We make timeless shirts that will never go out of style.
Joachim Latocha, Founder & CEO
We create shirts, which are optimized for crease resistance because we hate to iron just as much as you. We will never ever compromise on the finishing methods used in the process of creating our signature fabrics. No dirty compromises. Our mission is to make life easier for the corporate warrior and this is best reflected in our products, which have to perform - every single day.
Chances are that you will never see lots of different styles in our assortment. Instead you can rest assured about the consistency and quality of the classic shirts we offer.