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Leaving Deloitte - launching Barons of Copenhagen

Leaving Deloitte - launching Barons of Copenhagen

November 2016THE JOURNEY

Our ambition is to create a serious Danish alternative to the Swedish shirt giants, and so we have worked tirelessly to construct the perfect business shirt. The ultimate goal is to create a timeless, classic brand, focusing on quality and good old fashioned craftsmanship.

The core sentiment of Barons of Copenhagen is Simplicity. Our brand should be easily recognized, for our quality and consistency. We really have no desire to create fashion and for that same reason, our collection will always consist of familiar and classical key pieces.

In addition to quality, our main priorities are good working conditions and we exclusively use OEKO-TEX®-certified textiles (i.e. no chemicals) to ensure a sustainable production process. Consequently, our shirts are produced in Europe, where we can monitor every part of the manufacturing process very closely.

You are probably wondering – why shirts? 

As businessmen we really require very little from our daily uniforms. A shirt should be easy to iron, comfortable to wear and look sharp all day long. Nobody wants to go to work looking like a dishevelled mess. If you think your colleagues look a tad too rumpled, let them know there is a new shirt maker in town ;-)

We hope you will enjoy Barons of Copenhagen and visit our website at


Be seeing you soon – hopefully wearing Barons,

Joachim Latocha




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